Selling More Instant Noodles In Emerging Markets

A boy runs inside an exhibit made to look like a giant up-turned cup noodle pot at the opening of a cup noodle museum in Yokohama, suburban Tokyo, on Sept.17, 2011. After Japan’s traditional cuisine, “washoku,” was recognized by Unesco as an “intangible cultural heritage” earlier this month, some of the nation’s food makers announced plans to fill the bellies of the developing world with something perhaps more tangible.  Earlier this week, Toyo Suisan Kaisha Ltd. and Ajinomoto Co. said they would set up joint ventures in India and Nigeria, the world’s 5th and 12th biggest markets for instant noodles, respectively. 

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