Nokia’s Still Strong in Emerging Markets

Nokia’s Lumia range is showing signs of promise across Europe and the US, but it is often thought that the Finnish firm is losing out on emerging market customers to cheap Android smartphones. A new survey from Jana suggests that this may not be the case, and posits the Nokia brand as (still) aspirational to many.Jana, which covers mobile rewards, marketing and research, regularly runs surveys among 2,500 selected phone owners in emerging markets in Asia. While that’s not a wide survey base, the quality of Jana’s reports is much respected.

http://tinyurl.com/nujruor