Can Companies Win By Investing in Emerging Markets?

Over the past year, there has been quite a bit of commentary about the lack of value in emerging markets. Criticisms that apply across industries -- from P&G to Facebook -- argue that companies that are banking their growth on their "next billion" consumers are entering a not-so-lucrative space.  Before the Twitter IPO last month, many argued that there was little value in 77% of the company's users living outside the United States.

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