Low Cost Apps Offer Benefits to Emerging Markets

Emerging markets are fueling growth in the mobile phone market, but for app developers this presents big challenges. Almost 80 per cent of the 1.8bn people expected to acquire handsets in 2018, according to the International Data Corporation, live in areas where network coverage is patchy, budgets are tight and smartphones are relatively rare.  App developers need to take into account the smaller screen size and reduced capability of low-cost phones in emerging markets, says India-based Neha Dharia, a senior analyst at Ovum, a telecoms consultancy.

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