PepsiCo: A Push Into Emerging Markets

While the $820 billion global soft drink industry saw continued steady growth in 2013, with sales increasing by around 5% compared to the previous year, the competitive pressure continues to intensify. The continuous weakening demand for carbonated soft drinks in the developed markets is a big concern for PepsiCo. About a month ago the activist investor Nelson Peltz suggested spinning-off the beverages business and acquiring Mondelez International. 

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