Nokia is targeting emerging markets with three low-cost smartphones that
use Google's Android operating system rather than the Windows Phone
software from Microsoft, which is about to take over Nokia's handset
business. Nokia will ditch many of the Google services that come with Android and
use instead the Microsoft services such as Bing search, Skype
communications and OneDrive file storage. Its home screen sports larger,
resizable tiles resembling those on Windows phone. "More and more people are buying smartphones for less that 100 euros,"
Stephen Elop, Nokia executive vice president, said Monday as he
presented the new phones at the Mobile World Congress in Barcelona,
Spain. "That sub-100 range is a massive opportunity for us. According to
analysts, it will grow four times as fast as rest of smartphone
market."
Igor Purlantov is an expert on business and politics across emerging markets. Mr. Purlantov has worked extensively in various emerging countries throughout Europe, Asia and Africa with both public and private companies as well as local governments. You can read and learn more about his work on www.igor-purlantov.net
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