Diageo Targets New Rich in Emerging Markets

Diageo Plc, the world’s biggest distiller, said it plans to target a growing group of middle-class and wealthy consumers in emerging markets from India to Brazil even as growth in those economies slows.  The London-based maker of Smirnoff vodka and Johnnie Walker whisky has invested about 3 billion pounds ($4.84 billion) in the last three to four years to buy assets from China to Turkey to help boost its presence abroad, Ivan Menezes, chief executive officer, said today at a meeting with journalists after an investor conference.

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